I'm a serial entrepreneur and have been for my entire career, despite being trained as a cognitive scientist (B.A. Stanford, Ph.D. Princeton). My motivation has always been to solve problems—the more difficult they are and the more people they affect, the better. In recent years, my focus has shifted to helping people embrace healthier lifestyles, and I served as the CIO of Beachbody with that goal in mind. I subsequently started Real Appeal with my co-founder Seth, through which we directly battled obesity and its comorbidities.
We created FULLFILL because we had an even better idea that we believe can help tens of millions of people lead healthier and happier lives—all while saving the country massive amounts of money in healthcare costs. We're on that path now and will not stop until we have achieved this goal. On the side, I write novels because everyone needs an occasional break from work.